Social Media Communication Specialist

Company Name:
Salary period: Annual
We're looking for an experienced marketing and social
media specialist to manage the social media channels for our three travel
websites, Cruise Critic, Family Vacation Critic and IndependentTraveler.com.
The ideal candidate will have an excellent
understanding of social media, experience creating strategic social media
programs, and the ability to track effectiveness in order to refine and develop
social initiatives. This role requires an adept communicator and
marketer, capable of using each channel appropriately and to its full
potential, while maintaining brand consistency for each site.
ΓΆΒ ΒΆ Propose,
develop and implement marketing and communications strategies to leverage both
in-house and other social channels to promote our brands
ΓΆΒ ΒΆ Create,
manage and grow brand awareness across social media channels, including, but
not limited to Facebook, Twitter, blogs, Pinterest, LinkedIn, youTube and
ΓΆΒ ΒΆ Leverage
our own social communities to become brand evangelists to promote our brands
ΓΆΒ ΒΆ Manage
day-to-day social media activity, monitor and analyze social activity
ΓΆΒ ΒΆ Coordinate
with other departments on strategy development and program implementation
with the Brand Manager and PR teams on social components of partnerships and PR
ΓΆΒ ΒΆ Identify
new opportunities, propose themes and promotions, develop and source content,
coordinates scheduling across groups
abreast of new developments for Facebook, and other social channels, to refine
strategy or propose new initiatives
ΓΆΒ ΒΆ Minimum of five to seven years of experience developing and executing
marketing or public relations programs, including at least two years focused on
social media strategies and campaigns.
ΓΆΒ ΒΆ Proven experience of managing social media platforms for consumer
ΓΆΒ ΒΆ Experience in planning and strategizing integrated communications
programs across multiple media channels
ΓΆΒ ΒΆ Sound understanding of the principals of marketing
ΓΆΒ ΒΆ Ability to plan and execute effective social media strategies
ΓΆΒ ΒΆ Knowledge of social media tactics and guidelines
ΓΆΒ ΒΆ Excellent understanding of Facebook, Twitter, YouTube, Pinterest and
other key platforms
ΓΆΒ ΒΆ Current knowledge of latest developments for existing and new social
ΓΆΒ ΒΆ Knowledge of social media analytic tools and evaluation techniques,
ability to assess initiatives and ROI
ΓΆΒ ΒΆ Degree in marketing, communications or PR preferred
ΓΆΒ ΒΆ Exceptional communication skills and excellent copywriting
ΓΆΒ ΒΆ Positive attitude and commitment to the role
ΓΆΒ ΒΆ Knowledge to interpret business goals and apply them to social media
ΓΆΒ ΒΆ Ability to adapt and learn new techniques and technologies
ΓΆΒ ΒΆ Good attention to detail and quality of work
ΓΆΒ ΒΆ Ability to work well with team members, other departments and external
ΓΆΒ ΒΆ Ability to transfer skills to PR and marketing projects, partnerships
and initiatives beyond social media
ΓΆΒ ΒΆ Passion for travel preferred
Hiring Requirements:
The Independent Traveler, Inc. is a publisher of
online travel resources and travel forums producing three popular travel sites:
Cruise Critic, Family Vacation Critic and IndependentTraveler.com.
These sites reach a combined audience of more than five million unique visitors
per month.
The company is a subsidiary of TripAdvisor, LLC,
with offices in central New Jersey, near Princeton. We offer a rewarding and
enjoyable entrepreneurial environment with opportunities for professional
development and growth, competitive salary and comprehensive benefits.
This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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